Focus group project

The objectives to make a focus group are to integrate student’s perspectives to our designing process to Fyre. Let them know that we care about their opinion. This project is for them, to make their student’s life easier. First of all, we had to look for students that are in their first year, and had to be in the communication and administration departments. To find those students, we contact the advisor of communication Wanda Ortiz and Rosa Figueroa of administration department. They gave us different option that they think had the availability and responsibility to take this job. I send the mails and only a few students answered. Our participants are:

• · Joaquín Castillo
• · Jonathan López De Jesús
• · Bryan Adorno Hernández
• · Johanelly Rosa

The guide questions were based only in the designing that Education Dynamics send us. The images, the colors, the letters, the theme, the name of the different screenshots part and the slogan. The question had to be easy to answer and they had to motivate discussion.

This were the guide question and their answer:

Guiding questions for focus group

I. We presented three banners examples provided by Education Dynamics

· Which of the designs presented above is considered appropriate for the FYRE?

· What recommendations can provide on the colors used in the examples, photos and images for banners?

ü Option # 3

They liked the colors, the image and the photo exactly how we presented.

II. How do you rate the design? What does it need to get a good grade?

A. Excellent

B. Good

C. Regular

D. Poor

E. Failure

• ü B. Good. Because a good design is simple.

.

III. If you were in charge of the design, what changes would you do and why?

• ü We’ll incorporate more campus images, because the students can be familiar with it.

IV. Screenshot: Give names to the sections of the page:

• ü Preguntale a Dolphi (Ask Dolphi)
• ü Fepbookea
• ü Eventos
• ü Salud y bienestar
• ü Ponte al día (Artículos)

V. Assuming that these avatars are students from USC, with which one represents you?
We presented six Avatar examples provided byDirector Gloria López.

• ü Dolphin avatar

VI. Do you think that the student of Sacred Heart will identify with the name?

• ü Mi camino en sagrado

VII. Do you think that the student of Sacred Heart will identify which of these slogans?

• ü Conoce una vida exitosa en Sagrado.

VIII. How would you give promotion to Fyre?

• ü The professors are important in the promotion to use the Fyre.
• ü www.sagrado.edu (internet)

• ü Banners promotion in campus
• ü Newsletter

The bonding were terrific. They said their opinion about the project, the designs, answered the questions. In the end they congrats us for the project, and they were proud to be part of the focus group. Another star for title five. Now keep walking in this journey to make our students happy!